STORY FOUNDATIONS
Our Story Foundations offering helps you uncover your unique story opportunities and turn them into a clear strategy that connects to your business goals.
Whether you're building story foundations from scratch or seeking deeper strategic guidance, you'll receive a tailored blueprint or consulting plan that maps what stories to tell and how to bring them to life across your brand.
Why Story Foundations?
Business owners often say “Our story is the foundation for our marketing.” But while recognising you have a compelling story is one thing, uncovering and sharing it strategically is another.
That’s why we created Story Foundations, the entry point to our documentary approach. It brings together documentary insight and brand strategy to uncover the emotional truth of your narrative and shape it into a clear, cohesive story you can use across your business. It’s also the groundwork that informs every documentary film we make, ensuring your story is aligned, intentional and ready to be translated to screen.
The Process
01.
Define A Clear Brief
We analyse your current brand story, identify gaps and strategic opportunities, and define a clear brief for where you want to be.
02.
Map the Story Landscape
Through in-depth interviews, we uncover and distil your core narrative into clear story pillars that work across your brand and business.
03.
Create a Story Strategy
You receive a comprehensive narrative blueprint with implementation guidelines and assets to connect authentically with your audience.
What You’ll Receive
We’ll develop a narrative blueprint that walks you through the path from where you are to where you want to be, using your story as the foundation.
This service is for you if:
You're looking to embed your story throughout future operations
You're planning a website redesign, rebrand or business expansion
You need strategic clarity before investing in content production
You know your story is the key to your marketing, but need help articulating it
Packages
01. Story Foundations Essentials
For owner/founder stories, micro businesses and simple narratives with a singular audience.
This package includes:
1–2 interviews
Core story framework outlining main narrative threads and key messages
Ready-to-use story document
02. Story Foundations Plus
For established medium-sized businesses with complex narratives or multiple audiences.
This package includes:
3–5 interviews
Comprehensive narrative strategy and audience segmentation (if required)
Extended deliverables, including story variations, implementation roadmap and messaging guidelines
Platform adaptation guidance
Competitive/industry positioning analysis
03. Story Foundations Bespoke
For high-stakes storytelling requiring complete customisation and strategic partnership.
This package includes:
Unlimited interviews: extensive stakeholder engagement
Fully bespoke narrative development tailored to complex organisational needs
Strategic support throughout the process
Comprehensive implementation strategy
Ongoing advisory to ensure your story evolves with your business
Who We Are
Of Place Films is a Melbourne-based storytelling consultancy that applies documentary methodology to uncover and articulate authentic brand narratives for founder-led businesses. We specialise in working with premium food producer brands, transforming their stories into strategic assets that drive customer loyalty, premium positioning, and lasting emotional connection. Our Story Foundations service is a collaborative offering with brand strategists Featurette.
What our clients say
“The quality of the outcome speaks for itself. It allows our audience to have a deeper understanding and investment in what we’re all about.”
Steve Robinson, Otway Pasta Company
Frequently Asked Questions
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It clarifies where you are and where you want to go, with stories delivered in a practical format and a clear plan for applying them. The blueprint is tailored to your goals.
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Yes. Story Foundations is the first step toward making a film. It ensures the documentary aligns with your business goals, and the stories uncovered become the basis for the creative development phase.
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We build on your existing strategy. We identify how your story can strengthen and amplify it, rather than replacing what already works.
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The Essentials and Plus packages typically take 6–8 weeks.