Otway Pasta Company
Director & Editor: Mitchell Withers
Cinematography: Josh Waddell
Sound Design: Tom Allum
Colour: Ted Deacey
The heart of the film was the origin story of Otway Pasta, how the business started, the people behind it and the passion driving its operations. The story needed to be authentic and deeply human, showing not just the processes of making pasta, but the emotional connection the team has to their craft and to each other. The challenge was condensing a rich and layered history into a short, impactful film without losing the essence of the brand.
Deliverables:
10-minute documentary-style master film
Social media cutdowns and promotional clips
Asset library from raw clips for future use
Behind-the-scenes photography
Variations for internal and external communications
Project Goals and Our Approach
The project aimed to capture the human and emotional story behind Otway Pasta, condensing a rich origin narrative into a concise, engaging 10-minute film that communicates warmth, authenticity and inspiration. We immersed ourselves in
the business, learning its operations and uncovering the story’s emotional core. Interviews and locations were carefully planned to highlight the team’s passion,
while observational footage captured authentic daily interactions.
In post-production, the material was edited to balance emotion, pacing and narrative, with additional assets such as social cuts and photography created for broader use. The collaborative process fostered a supportive environment, allowing the team to provide feedback so that the final film authentically represented both the people and the quality of the business.
Impact and Results
The film deepened audience understanding of the brand and built an emotional connection with the team and their story. Internally, it strengthened staff alignment and appreciation for the company’s mission and values. Beyond these human impacts, the project delivered measurable business value, including increased audience engagement, improved team cohesion and a long-term storytelling asset for marketing, recruitment and communications. The Founder described the film as “a central asset” that captured the emotion of the business and distilled it into a concise, compelling narrative.
“The quality of the outcome speaks for itself. It allows our audience to have a deeper understanding and investment in what we’re all about.”
Steve Robinson, Otway Pasta Company